RallyX joins forces with Motorsport Tickets in major step towards global expansion

This collaboration is set to elevate the championship to a new level, positioning it alongside some of the biggest brands in international motorsport.

A recognised player in ticket distribution for major events such as Formula 1, MotoGP, the 24 Hours of Le Mans and the Isle of Man TT, Motorsport Tickets represents a key partner in supporting RallyX’s continued expansion.

“Motorsport Tickets is a high-quality platform offering access to the world’s leading motorsport disciplines. It is an important partner for us, particularly in terms of brand positioning, as it allows RallyX to be associated with top-tier names in global motorsport,” said Glenn Olsson, Commercial Director of RallyX Europe.

As part of the agreement, Motorsport Tickets will be responsible for promoting and selling tickets for RallyX events, initially focusing on the European rounds of the championship. This marks a key milestone in the structuring of the series’ ticketing strategy, with RallyX now holding full distribution rights across its events, including weekend passes and VIP packages.

“We have worked extensively to establish our own ticketing platform and secure the rights to sell tickets across our events. This now enables us to enter into partnerships of this calibre,” the organisation added.

With a database of over 100,000 newsletter subscribers, Motorsport Tickets will provide RallyX with increased exposure to an international audience already engaged with major motorsport events.

“Our objective is clear: to build attractive packages around RallyX, enhance the on-site experience and highlight the full range of available offers, from VIP tickets to combined packages including merchandise. We want to open new doors and reach audiences we have not been able to engage with until now.”

This partnership is part of a broader development strategy for the championship, highlighted by the arrival of new drivers, expansion into the United States with RallyX Americas, and a clear ambition to reposition rallycross at a higher level on the international stage.

“This is an important step for RallyX. It reflects our progress and the potential we are aiming to unlock in the coming years. We are confident that this collaboration with Motorsport Tickets will help us attract new spectators and deliver an even more complete experience around our events.”

A Motorsport Tickets spokesperson said, “RallyX is on its way to becoming one of the leading rallycross formats across Europe and the Americas—and what really stands out is the experience it delivers for fans. Last season, we saw exciting, action-packed race weekends with tens of thousands of spectators enjoying the atmosphere trackside.

At Motorsport Tickets, we connect racing fans across Europe and the United States with some of the world’s biggest events, from Formula 1 and MotoGP to the 24 Hours of Le Mans. We’re excited to now bring RallyX to that audience and make it even easier for fans to be part of these incredible race weekends.”

This partnership marks a turning point in RallyX’s ambition to position itself among the leading platforms in global rallycross.

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